Landing page builders are single-page website makers that have a singular purpose. They are best at promoting a product and creating an email list for businesses.
Additionally, the best free landing pages are a part of a larger marketing campaign. Landing pages are present in large brands to target specific types of customers. For instance, Apple has a landing page for students that highlights their free offers.
In comparison to a full website, creating a great landing page can be a simple process. If you run a business, you can use these pages to fine-tune your marketing efforts. Now, create a landing page in a short time using one of these best landing page builders!
Carrd
There are many great landing page builders out there, but Carrd is among the best. No account is present to create a page. Go to the Carrd website, pick a theme, and get started.
It is a popular website-building platform like SquareSpace or WordPress. Carrd stands out from the crowd by focusing on one-page websites. It has many uses, and all its features are free.
What Carrd Has to Offer
Templates
Aside from a lot of templates to choose from, a variety of styles are available as well. Carrd can help you to collect customer feedback from a site to showcase a single large image. Additionally, it also allows the website in the style of a business card.
Animations
You can animate the content, which adds a bit more sparkle and vivacity to your site. It is an extra feature to customize the layout. Thus, making it a fantastic way to draw attention to your page’s call to action.
Buttons Galore
Carrd has a large collection of icons that you can use as buttons on your website. There are more than 100 options on the list, including the usual suspects like Facebook. It is also present in Bitcoin and even a link to a PDF document.
How Much Carrd Costs?
Carrd’s most basic plan is free. Yet, there is also a low-cost under $20 yearly plan that includes a custom domain. Additionally, it has the PayPal button option and more storage.
The Good
Ease of use
The user interface is clean and simple. Everything is clear, and there is no jargon that users would be unfamiliar with. Text editing, as well as adding and moving content blocks and buttons, is simple.
Uptime and rapidity
The speed and uptime of the site are also something to consider. There are no negative reviews that concern uptime. The use of the site is easy and fast for most users.
Free 7-day trial period
Carrd customers appreciate the fact that the company offers a seven-day free trial. You don’t even have to enter your credit card information here in Carrd. Therefore, there is no risk involved.
The Not so Good
Forgets about E-commerce
The Carrd provider doesn’t have a built-in eCommerce system. Thus, making it hard to create an online store. Yet, not everything is worrisome for the users.
One-page Site Might Not be Enough
Carrd is a one-page website builder. There are no menus that will take you to another. Yes, it is easy to navigate, but not everyone prefers this.
Final Verdict
Carrd is a simple website builder with a minimalist interface. This service is ideal for beginners to build their personal or professional websites. Now, have no fear of investing a large sum of money.
It offers 75 appealing templates. All these templates are present in different categories. Because the websites are fast, you shouldn’t worry about losing traffic.
The only disadvantage is the lack of an eCommerce system. Saying, if you want to create an online store, you should look into other capable builders. Squarespace and Zyro are two recommended options.
ConvertKit
ConvertKit is a newcomer to the world of email marketing software. Professional bloggers, podcasters, and YouTubers are the target audience for their products. They want to use email marketing to help creators connect with their fans and make a living.
What ConvertKit Has to Offer
Authentication
ConvertKit supports SPF and DKIM authentication. It uses external mail servers, which is not a common practice in this industry. But, note that everything works perfectly in tests.
Integrations
ConvertKit has about 90 integrations. Shopify, WooCommerce, and SumoMe are available here. But, note that some integrations need to be set up by copying and pasting HTML code.
Landing Page editor
A large number of modern templates are available in the landing page editor. As a result, there are no restrictions on how many you can make. Yet, there are few options for changing the design.
How much ConvertKit Costs?
ConvertKit’s pricing varies on the number of subscribers. For those with 1,000 subscribers, the price may range from $0 to $29. 3,00 subscribers cost $49 a month. Five thousand subscribers and up will range to $79 a month.
The Good
ConvertKit Editor
ConvertKit allows you to create a simple landing page. Thus, making it convenient for media campaigns. Additionally, it also offers various attractive templates.
Paid newsletters
ConvertKit lets users charge their readers. This feature is present when readers ask for a copy of the newsletter. Therefore, allowing to add another revenue to stream to the users.
The Not so Good
Design options
There are only three designs per template present. As a result, it limits creativity for the users of ConvertKit. More design options should be present for better visual results.
Reports are lacking in depth.
ConvertKit reports’ only offer the basics. The feature may include open rates and unsubscribers. But, geo-tracking and bounce rates are not available.
Final Verdict
ConvertKit lacks important features for an editor. On the plus side, everything to do with list management, landing pages, and products is a big hit. Yet, it is quite costly for what it offers.
Unbounce Landing Page Builder
Unbounce is the first platform for creating and testing landing pages. It has everything a confident marketer, designer, or agency could need. Therefore, it provides A/B tests, popups, sticky bars, AMP, custom scripts, and more.
What Unbounce Has to Offer
Style guide
Typography, colors, and imagery can be available and reused across pages. All thanks to its Smart Builder Style Guide! After every approval, your brand will display to a wide range of audiences.
Automatic SSL encryption
This feature is present after an HTTPS URL. A green padlock will pop in the window of all landing pages. As a result, it ensures that your visitors’ information is safe.
Mobile responsive design
No worries if you don’t have any technical knowledge. With Unbounce, you can create best-in-class mobile-optimized pages. As a result, more customers will convert because your pages are mobile adaptive.
How Much Unbounce Costs?
Unbounce provides a conversion-based pricing plan that fits users. For a monthly payment method, it ranges from $80 to $300 scale version. Annual payment may cost $72 to $270, depending on the feature you want.
The Good
Fit for marketing and advertising
There is no need for a creative genius to come up with a sexy-looking landing page. Unbounce provides you with usable great design templates. Thus, making it best for marketers and advertising companies.
Easy landing page tool
Unbounce creates landing pages with ease and a light touch. It allows quick and easy A/B test conducting. Additionally, it is also present to collect leads from a landing page.
Cost-effective tool for landing pages and site messaging
Unbounce is good at site messaging. On specific pages, it places targeted content. Thus, making Unbounce a foolproof landing page builder.
The Not so Good
Lacking key features
Outside Unbounce, you can’t split test existing landing pages. Landing pages are missing as a data source in Google Analytics. Additionally, custom classes are not present as buttons.
No low price option
It is a feature that most small businesses look for. So, if you have less than a thousand views, then this is not for you. Additionally, the traffic analyzer option is only available to the higher plans.
Final Verdict
It’s a fantastic tool that is available with new features, and bugs are non-existent. If your team lacks the expertise to create web pages, this is perfect for you to start on. It has lots of features that allow you to connect to a lot of the services.
Unbounce is best for Google Analytics and Zapier. Know that it has lots of other features that are unusable. Yet, it does make it simple to create popups with no extra effort.
KickoffLabs
KickoffLabs helps digital marketers create conversion-focused landing pages for their marketing campaigns. The tool combines the power of optimized landing pages, viral opt-in forms, and widgets. Automated campaigns and social media are also present to boost popularity.
What KickoffLabs Has to Offer
Landing Page Templates Optimized For Conversion
KickoffLabs is a tool that allows users to customize templates for marketing campaigns. Thus, allowing them to create landing pages that increase leads and conversions. Additionally, it has landing page templates for sales.
Widgets And Opt-In Forms
The landing page builder software does not limit users to its library of templates. Because the software optimizes campaigns, users can apply the system’s lead generation tools. This feature can be present on any third-party landing page or website.
Viral and referral campaigns
Kickofflabs offers a viral boost system. Thus, allowing lead generation via social media and referrals. Additionally, it encourages leads to take part in campaigns, increasing conversions.
How Much KickoffLabs Costs?
KickOffLabs has four pricing plans to suit various client types. The plans range from $39 to $349, depending on the features. To take advantage of all the features, you need to upgrade to Enterprise.
The Good
Create and publish Landing Pages in minutes
Customizing a landing page template with this tool is simple. Its easy-to-use landing page builder allows you to add custom text and formatting. The landing page builder simplifies the process, making work easier on every pixel.
Anti-fraud technology
KickoffLabs helps users detect fake contest entries and referrals while running viral campaigns. For example, new leads must verify their email address twice. With bad emails, you can track fake referrals.
The Not so Good
Integration limit
The Kickoff Labs and Leadpages integration were clunky. It took almost 6 hours to fix. Also, Kickoff Labs does not work with the new Leadpages.
High cost
KickoffLabs is quite expensive. Monthly fees do add up even if you don’t do campaigns. Yet, it is somehow cheaper than the others.
Final Verdict
KickoffLabs makes it simple to create landing pages. Yet, the tools and features are non-existent unless you pay for a Premium account. You should look elsewhere for drag-and-drop style editors.
Features like newsletter and email marketing make KickOffLabs plans affordable. It also offers fast support. But it won’t need 24/ 7 support if the software improves.
LeadPages
For small businesses, Leadpages is one of the most popular landing page builders. Leadpages acts as “the most effective way for businesses to connect with an audience.” Thus, promising to make it simple to create landing pages, pop-ups, and alert bars.
What LeadPages Has to Offer
Google And Leadpage Analytics
Leadpages give stats for each landing page. You can track split test results and sort pages by conversion rate. This helps you design optimal sign-up or join pages for your website.
Publishing
Publishing Leadpages is available by the publish button on Leadpages. It is a premium WordPress that lets users publish pages on their own domain. Before publishing, you can enable SEO to make it visible in Google search results.
Pop-Ups
Exit-intent pop-ups appear when a user appears to leave their website. The goal is to capture leads from traffic to prevent losing them. Now, you won’t need to write any code to set these up with Leadpages.
Alert Bars
It’s a feature of Leadpages, allowing communication with users without interrupting their experience. It is a simple solution for adding CTAs to pages that might not otherwise generate leads. Additionally, they’re mobile-friendly.
How Much LeadPages Costs?
Leadpages offers three subscription plans. Standard, costing $25, are for new businesses. Pro, best for growing companies, costs $48 a month. And, Advanced, best for agencies costing $199 a month.
The Good
Lead magnet upload
Leadpages sends ebooks and other lead magnets to subscribers via email. All can be present to the landing page present in the Lead Magnet library. With this feature, you can grow your list faster.
Drag and drop editor
The drag and drop editor allows changes in any element of a Leadpage web page. This feature is available in the landing page builder. You can even include dynamic elements like a countdown timer.
The Not so Good
Responsive preview limitation
It is impossible to design a responsive version of your page. Thus, it limits creativity and customization. This is a big issue for most users.
Pricing
Leadpages is out of reach for most casual users due to its high price. The cheapest tier does not include all features. If you want to do things like A/B test pages, this raises the price even more.
Final Verdict
Leadpages is very functional. It’s definitely more than a WordPress page builder. The only drawback is the cost.
Leadpages is present as a landing page builder for small businesses. If it makes A/B testing available on all platform versions, the plan’s low cost becomes a real asset. Now you have to pay for the Pro version, which is comparable to other builders.
Landing Lion
Landing Lion is a fantastic landing page builder with amazing features. Moreover, their greatest aspect is their free plan for those with modest needs. So, if you’re a starting company happy with the basic features, you don’t have to pay anything.
What Landing Lion Has to Offer
SEO optimization tool
Landing Lion allows users to build SEO-friendly landing pages. The platform’s page builder uses good HTML, CSS, and JavaScript. As a result, it is the ideal option for search engine optimization.
Additionally, it includes a free SSL certificate on the platform. An SSL certificate safeguards information sent between web servers and browsers. This is one of the few features their customers rave about.
Web Publishing
Landing Lion’s servers can host landing pages. With this, you can publish your landing pages on WordPress or any website. Moreso, registrars like GoDaddy and Google Domains, are examples.
Campaign Analytics and CRO
These features let you track particular landing page occurrences. An example of this is a file download or an image click. With these tools, Landing Lion assists you in understanding non-converting visitors.
Also, Landing Lion can track traffic and visits. This includes understanding where and how to promote their pages. With that, they can concentrate on marketing.
How Much Does Landing Lion Cost?
Landing Lion’s price begins at $29.00 per month for the basic plan. It’s a good thing there’s a free version available for new users! Best of all, they won’t need you to give your credit card information.
The Good
Visitor Data
Visitor tracking is a solid and dependable Landing Lion tool. Users may gather visitor statistics, see patterns, and get insights. Moreso, every platform-built landing page has this functionality.
Drag And Drop
Create, change, and customize landing pages using Landing Lion’s page builder. You can drag, drop and reuse these landing pages. Also, this platform now allows you to create an infinite number of pages.
Leads
Landing Lion lets users build lead-generating landing pages. When they create a page, it renders on all devices. With this tool, they can entice prospects using landing pages.
The Not So Good
Restrictions
You need several text formatting choices for its landing page builders. As a result, this restricts you with a number of possible settings. Despite that, Landing Lion is aware of these concerns and intends to solve them in the future.
Spambots and other automated programs
Spam and bot views are often counted against the monthly total. It would be preferable if there were a method to reduce the situation. Additionally, they could make it even better by not include it in the total number of views.
Final Verdict
Landing Lion is a great landing page builder. It features a flexible page builder. Moreover, it also has amazing templates.
However, it can’t yet build complete web pages. Still, adding things to the roadmap will make it much easier. After using Landing Lion, we’re sure you’ll find any other website builder tedious.
Don’t be afraid to try Landing Lion! You’ve got nothing to lose with this platform. All things considered, you can even benefit more from their new free plan.
Instapage
While Instapage offers many advantages, it also has skeptics. Users’ standards for what is simple or helpful vary. With that, you probably already know what makes a good landing page.
From small businesses to bigger companies, Instapage is the ideal landing page software. You won’t even need to write HTML or CSS or use a developer with 200+ mobile-responsive templates. Best of all, it has a simple drag-and-drop editor for creating landing pages.
What Instapage Has To Offer
Editor
The editor enables you to build a unique page from a blank page. In fact, the Instapage landing page editor is quite versatile. Unlike other page builders, you can’t place designs wherever you want.
Templates and Themes
Instapage’s marketing claims 200 templates. With their sales and app download themes, it is obvious who Instapage targets. To add to that, their page editor is one of Instapage’s major selling points, and they won’t stop you from using it.
Customization
Modify page components with the Instapage page builder. An edit button appears when you choose an item on the page. Also, the edit button opens the item’s properties side panel, allowing you to modify your page.
How Much Does Instapage Cost?
Business
There are two options for becoming a member of Instapage. The Instapage Business plan is $199 per month, or $149 if paid in full each year in advance. Paying annually costs $1,788, but it can save you 25 percent compared to monthly payments.
Enterprise
There is also a customized Enterprise plan with pricing that suits your needs. You can complete the setting of your Enterprise package after a sales call. With that, you can discover exactly what is in the Enterprise plan by visiting their page.
The Good
Efficient
Instapage allows companies to create new marketing pages in a short period. Webinar registration pages and thank you pages are two examples of that are often seen. Using Instapage, you won’t have to use a developer or designer, which will save you time, money, and labor costs.
Reliable
The landing page templates offered by Instapage are of high quality. Aside from that, they also provide excellent reporting to help you make improvements. Furthermore, they take over the post-click landing page to increase conversion rates.
The Not So Good
Restrictions
Instapage does not offer as many landing page templates as other applications. The number of page widgets it provides is also less than those of premium page builders. Moreover, compared to other platforms, it provides fewer options for eCommerce transactions.
Final Verdict
With that, Instapage is a powerful landing page builder that produces quality results. The templates should guide you through creating everything you need for your website. Also, their WordPress is very efficient, so posting content to your website should be easy.
Overall, Instapage is a great tool for generating high-quality landing pages. Its user-friendly interface made it ideal for both beginner and experienced web designers. Without a doubt, the extra features are well worth the extra cost.
Hubspot
HubSpot lets you build and test landing pages. It also improves site performance on all devices, boosting visitors. Simply stated, Hubspot creates landing pages to promote a product or service.
Hubspot is an “inbound marketing” software provider. In addition, it also has tools for building landing pages and email campaigns. Best of all, it even has a free trial version if you’re skeptical to avail their subscription plans.
What Hubspot Has to Offer
Templates
You may use these themes to build landing pages that are professional in appearance. The HubSpot Landing Page Builder comes with a selection of templates for your mobile. Its drag-and-drop page editor makes it easy to change the website’s content, and layout.
Customization
The Landing Website Builder allows you to personalize the content of your page. You may even show material based on client-side information. This is something you shouldn’t overlook in Hubspot.
How Much Does Hubspot Cost?
Starter
Hubspot is only available to subscribers of their Starter plan, which costs $50 per month. Based on your needs, you may want to include hubs such as sales or service. This plan will unquestionably offer good value for the money you spend.
Professional
The professional version of the marketing hub can be a bit costly. You may get more for your money when you use their all-in-one inbound marketing campaign. This version includes all the free tools, as well as other features.
Enterprise
If you want to spend more money on more features, you should consider this package. For $3,200 each month, you may have access to several social media accounts simultaneously. This may be a bit costly, but Hubspot guarantees you get a good experience.
The Good
Features
Among CRM tools, Hubspot offers complete GDPR compliance of any of the major players. Hubspot, in contrast to other providers, provides GDPR compliance tools and choices. A GDPR may put the Hubspot landing page and email templates under the control of the user community.
Free
Hubspot provides a free, introductory version of their software. Furthermore, you won’t need to provide your credit card details. The free plan offered by Hubspot is something you should take advantage of.
The Not So Good
Complex Interface
Hubspot provides a plethora of tools. It possesses intricate features. As a result, it takes a lot of effort to get familiar with the complicated parts.
Final Verdict
To provide sales, HubSpot’s platform makes use of a particular data-driven function. Given that it is easy to use and contains rich information, you can make it more beneficial to your company. Aside from that, Hubspot is appealing to both new and experienced users.
With Hubspot, you’ll be able to discover everything you need to put in place on your website. Yet, among its disadvantages are the cost and complexity of the system. Still, this platform continues to be a viable option for businesses to succeed.
Wishpond
Wishpond is a one-stop-shop for all things related to online marketing. They do this by building landing pages that draw in visitors and convert them into leads. Moreso, Wishpond’s user interface is simple to use and well-suited for conversions.
In addition, their tools are suitable for both novice and more experienced users. With that, it includes almost a dozen applications for online marketing. Best of all, they optimize your website for search engines without saving you a lot of time and money.
What Wishpond Has To Offer
Landing Pages
Wishpond offers customizable drag-and-drop landing page designs for your business/brand. Not to mention, they’re all mobile-friendly and cheap. Furthermore, optimization tools like website popups and A/B testing are also included.
Marketing Automation
Wishpond uses marketing automation to deliver targeted emails at the appropriate moment. You can profit from this by recognizing hot prospects and alerting your sales team. Integrations with a variety of applications make it simpler to do all the tasks.
How Much Does Wishpond Cost?
Basic
The Basic plan is available for $49 per month. For example, a user may have up to 1,000 contacts in their database. Aside from that, custom WishPond forms and website popups are an absolute necessity.
Pro
The Pro package is available for $77 per month. It has a total of 2,500 contacts and five active users. Furthermore, it offers a basic plan, CMR connectors, and other features.
Growth
The Growth Plan has a monthly fee of $129. Apart from that, it has an infinite number of contacts and users. Pro plan, priority support, and implementation help are all provided to you at no extra cost.
The Good
Marketing through social media
WishPond makes it easy to run contests and promotions on social media. More importantly, it allows you to personalize emails sent to prospects. Using Wishpond’s robust management system, you can keep track of your leads.
The Not So Good
Interface
Wishpond’s Leadpages offers powerful tools that allow you to create a stunning page. However, there were too many formatting and space problems to contend with. As a result, it is not recommended for beginners.
Final Verdict
Wishpond enables users to create viral landing pages using drag and drop functionality. The simple drag-and-drop editor transforms ideas into finished products that you can use. Furthermore, users who have used this software have noticed an increase in revenues.
Wishpond’s marketing efforts have earned the praise of thousands of people worldwide. Your marketing staff will be grateful to you for making use of this effective platform. Indeed, this software is definitely worth the bucks.
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