Vimeo OTT: Online Video Platform Review

Vimeo OTT Overview

Vimeo OTT started as an online video platform in the year 2004. It became popular through its creative market capability that entices users to subscribe to the brand. After a few years, they shift to a video-sharing website that allows users to live-stream content for commercial use.

It has become a leading streaming engine that offers live streaming hosting and video on demand schemes.

Vimeo OTT is currently targeting broadcasters to subscribe to its services.  It has excellent features of bandwidth and storage. It can also be applicable for small businesses with its professional-grade features.

The platform accounts for over 5 million users and 3.5 million + live streams yearly.

What is OTT?

For reference, OTT is a term that means Over The Top. It describes the idea of broadcasting with the use of the internet.  For easier understanding, it is streaming video without using cables or satellites.

One of its best examples is the Netflix app. The audience has subscriptions on the platform to use the full feature on their streaming devices.

OTT is a dominant media market that contributes and generates income. It continually exceeds growth predictions that means it has a high rate contribution to digital media.

As we discuss further, we will cover everything about Vimeo and its efficiency. We will tackle its advantages and disadvantages that can be beneficial to users.

What are the things you can do with Vimeo OTT?

• You can record and share videos on your browser.
• There is an option to discover and watch videos randomly
• Vimeo OTT allows you to upload, host and manage video contents
• It has built-in templates for creating video contents
• Start a streaming app of your own
• You can create custom websites to host your video contents
• The app helps you generate income through monetization
• There is a content management system that allows you to manage your video library instantly
• It has a built-in tracker for your online presence growth

Features And Benefits Of Using Vimeo OTT

Vimeo OTT helps you sell and upload content

Vimeo has an excellent tool for displaying your content. It gives you the capability to provide better branding as you stream online. If you have better branding, it can result in scaling your items for sale point.

You can instantly upload by hitting the upload button. It gives you an option to upload single videos or bulk content depending on your preference.

Once you upload and provide the necessary details, you can now sell your videos as a product. You can set rental costs or subscription costs to generate income.

Your videos are visible on different search engines and social media platforms. It will be the way people can find out about your content. It can populate from a single search. You have to make sure that the keywords are relevant to the description of your product.

Vimeo OTT powers your custom applications

There are two ways that your content is up for distribution. Vimeo OTT uses websites and apps to generate your online presence.

For a website, there is an option to customize the appearance of your stream settings. It includes footer links, browser options, global settings, and custom styles.

After you make the customization, there is a preview option to check the output. It does not have good feature reviews due to the dullness of its appearance. If you have a higher price package tier of Vimeo, you can have better templates for this.

Website features:

• Analytics and Reporting
• Content Browsing
• Custom CSS
• Search options
• Service Support
• Online Forums

For apps, Vimeo OTT allows users to create apps across app stores. The support team of Vimeo is the one generating the development and analytics of the app.

It has a separate pay charge that costs $500/month. All you need to do after payment is focusing on the content and marketing your product.

App Features:

• Real-time insights
• Free migration
• Live Streaming
• 24/7 support from tech team of Vimeo

Vimeo OTT makes it easier for you to monetize your content

The OTT of Vimeo has three models that help users to create income instantly through its streaming platform:

• Subscription VOD – this process allows the user to tag their audiences with subscription payments for continuous streaming on your product.

• Transactional VOD – this process is a pay-per-view kind of payment. You have the option to have your viewers watch your content with a single payment.

• Ads Supported VOD – it does not add charges to your viewers, but it makes your audience watch ads while streaming.

It benefits you because it gives you the control to manage your audience and promote better content with subscriptions and feedback from people supporting you.

Vimeo OTT allows you to stream live events

Live streaming like webinars, product launches, and another virtual conference is what Vimeo OTT offers. You can expand your streaming capabilities by sharing your content on the integrated websites or apps in Vimeo.

The entire process is similar when uploading video content. It just gives you better customer engagement and better audience interaction.

Vimeo has excellent live-streaming analytics and reports

The app provides in-depth analytics of your audience growth. It includes a monthly summary of your reach and income statement.

This will be easier for you to identify the things you need to improve. It can be on your content or the way you market your streaming platform. Integration with Google Analytics helps you with better analytics results that are accurate and profound.

Pricing Plans

Vimeo OTT offers three price tiers for your streaming platform packages.

Starter ($1 per subscriber per month)

• Access on web-only app sites
• Two models available for content monetization: TVOD and SVOD

Growth ($500 per month)

• Access to all website and branded apps
• All models of monetization is applicable
• Live Streaming Feature
• Customer Support
• Generate Analytics

Enterprise (You based your plans depending on your preference)

• If you purchase Growth and Enterprise plans, there is a higher chance rate that you will gain discounts from Vimeo.
• All the features under the Growth plan
• It has Digital Rights Management

Pros And Cons

Pros

• Complete migration assistance on apps and websites
• Easy video upload
• In-depth reports and analysis
• Multiple monetization models
• Generates subscription methods on your contents
• Secure payment methods
• You can customize your site appearance

Cons

• It has no good visuals on its templates
• No free trial version
• Live streaming is only available on a higher pricing tier plan
• It has country restrictions on China and Indonesia

Best Alternatives for Vimeo OTT

There are other streaming engines that you can check for comparisons. Here is the list:

• Uscreen
• Muvi
• Dacast
• Youtube Live
• Panopto
• Restream
• webinar.net
• streamGo
• Resi
• Twitch
• Periscope
• BoxCast
• Facebook Live
• BlueJeans Virtual Event
• StreamYard
• StreamLabs

Final Thoughts

Vimeo is considered one of the best OTT streaming platforms available in the market. It has an excellent video player and security features, better app integrations, and payment methods for ease of access.

It is for content creators and advertisers that seek a streaming engine that has fewer ads and restrictions.

However, it is expensive to purchase a higher-priced package for better use of features. It also lacks aesthetic features and marketing automation tools.

If you think this is the right platform for you, you have to avail their package because it does not offer a free trial method. Nevertheless, it has promising options that are worth recommending.

We hope we provided you with the correct information you needed about Vimeo OTT.