Overview About Social Media Marketing
In this present time, the role of social media is huge for businesses as it helps them with many marketing strategies. Now, we are going to discuss how can this be so useful and a necessity for your growing brand.
Whatever personal brand you have, people must also find you on social media. This includes Facebook, Twitter, Instagram, Linked In, YouTube, even Snapchat, and TikTok. As a platform increases its users, companies take ahead of their game by having a professional account on these platforms. This is step one of Social Media Marketing.
The history of social media marketing started actually way back in 1997 with Six Degrees. This was before people started writing their journals digitally using Live Journal in 1999. During the 2000 many young people became more technical and communicative with the help of Friendster. Then in the following years, other social media platforms like MySpace, LinkedIn, and Facebook emerged. Facebook nowadays is the most used social platform all over the world. With other features like Market Place, you can surely start an online business anytime. Other important platforms that came right after Facebook are YouTube, Twitter, Instagram, Snapchat, and TikTok.
Having a brand account on those platforms can help you start a conversation and eventually make you popular. The main goals of Social Media Marketing are to give traffic to your website, start a conversation that will provide good advertisements to you, and make you a popular brand to increase profit.
Now let’s discuss more about Social Media Marketing and how is it a helpful strategy for your business.
Best Social Media Marketing Strategies
A social media marketing strategy is somehow the same as a social media marketing plan. Here are some of the best ways for your business:
Establish your Social Media Goal
In this strategy, you are to determine your end game. What achievements do you want to see after your plan has been fulfilled?
Your goal should be specific, measurable, attainable, relevant, and timely. You need to have a specific time by which your return of investment (ROI) is already attained.
In order to help you formulate your goal, here are some of the best ideas. But first, you need to answer this question, “Why do you want your business to be on social media?”.
From there, you can answer these and make them your goals:
- To increase your traffic
- Generate leads
- Be known
- Eventually, Increase Profit
- Build a community
- Start a Conversation
These are just a few of the best goals that you can consider to hyped up your social media marketing strategies.
Identify Your Target Audience
If you have an online business, you probably have your target customer. They might be limited in terms of age, preferences, and location. But when it comes to social media, your limit of reach is endless. Your target audience can be a bigger group of people which portion determines your customer
List down criteria for your customers. Then, gather data and information based on the criteria.
Identify your audience by answering these questions:
- Who are your potential customers?
- What can you offer to them?
- Where are they located?
- Why would they be interested in your brand?
- How will they buy your products, outcome, or services?
Create Your Content to be posted
Anyone can post on their social media. Their posts are a reflection of their brand. So as a professional brand, maintain relatably, and good content.
Here are the best types of social media content to share and boost your marketing strategies.
People are more likely to watch videos with interesting and wonderful content. Actually, a how-to video generates a lot of traffic as most people want to learn something.
Facebook live, IG live, and other same platforms will make your audience become more informed, and more engaged with your brand. This can also reach more people.
Attach photos or GIFs to your posts
This will attract more audience compared with a 300-word post. You can curate user-generated pictures, self-explanatory images, graphs, and charts, infographics, etc.
Let the public be heard. Make them know that you care for their opinions and that they matter to you. It is the best way to start a conversation but make sure that this will benefit your brand.
Where will you post your Content?
Upon learning the type of post you’ll have, now let’s learn the different types of social media platforms where you can post them.
This is the top platform to consider. Facebook currently has over 2 billion users worldwide. Even business-to-business or B2B type of eCommerce is very much applicable to Facebook.
You can start by creating a Facebook business page. This has a lot of marketing tools that will help you with your social media marketing.
Facebooks Ads is also a great strategy to consider. Although his feature is not free. Many brands use this to reach more and more customers every day.
Another popular platform used by influencers to market brands is Instagram. It has a higher ad rate compared with Facebook but is totally worth it.
The most popular features of Instagram that brands use for social media marketing are IG story ads, carousel ads, photo ads, and video ads.
The fastest-growing social platform today is TikTok. Creating a 2 to 3-minute video to market your brand is the purpose of this platform.
From the previous years, especially during the pandemic, TikTok users grew up to 800 million immediately. With this social reach, you can easily make your brand popular and increase the number of your customers.
Career growth and brand advertising is the goal of LinkedIn. As most people use this to look for jobs, brands use LinkedIn advertising to promote themselves.
Many known personalities have twitter. Even the pope does. It is also a great way to reach out to certain audiences through polls, ads, and content.
You can watch everything on YouTube. There are so many ways to market your brand and products using this platform. Some people create content to review a product. Others study the YouTube SEO to generate traffics on search engines. Most brands have advertisements at the beginning, middle, and end of the video to promote.
The last but definitely not the least social media platform for marketing is Snapchat. This is mostly focused on young individuals. If your brand targets much older audiences or customers, you might consider using other platforms.
Snapchat stories are a great way to market your content.
Benefits of Social Media Marketing
- Improve your business’ social reach
- Offers brand awareness and promotion
- Generate leads and increase traffic
- Builds a community and starts a conversation
What is Social Media Marketing?
Social media marketing is the use of social media platforms like Facebook, Twitter, Instagram, Youtube, Tiktok, Snapchat, and LinkedIn to promote your brand, start a conversation and generate more links and traffic.
How to do Social Media Marketing?
By following the strategies stated above, you will e successful to do social media marketing.
Social Media Marketing is really the best way to market your brand. With this, you can reach thousands to millions of people worldwide. One thing that you need to consider is that not all features are free like Facebook ads. You can also hire influencers to make your brand become even more popular.
With this, we hope you learn the basics of the best strategies to do Social Media Marketing.