Overview
Have you ever googled yourself? For people to know more about you, they tend to search for you on the internet. What they will see will be a great impact on your personal brand.
As more and more people are drawn to social media nowadays, businesses find it as a good platform to market their brands. As a businessman, you have to check out your personal brand and how does it affect your online presence.
The number one thing that you should keep in your mind is how you give your first impressions to people, especially to your potential customers. Establishing a good reputation for your brand, no matter how big or small your business is, will be a game-changer for you and your business as well.
What is a Personal Brand?
A personal brand is something that will signify you and your business’s vision to impact other people especially your customers. It’s what makes you unique compared to others. When people heard or read your name, it is the first thought that will come into their minds. They might think delicious, or classy, or maybe expressive. But the most important thing is it should be known, and what will they think of it should good rather than bad.
Even if what you are offering to the table is intangible goods like services, podcasts, blogs, or even tv and movie artistry. Building a brand is a mixture of different skillsets, a little hard work, and sometimes luck. But it is not that hard to make a personal branding, some people don’t understand that what they are doing at the present may affect how people look at them in the future. And that just the basics of self-branding.
We can say that for a person to achieve success in terms of their brands, they must put all of these things together:
- What you love to do
- Things that you are good at
- Customer’s needs
- How you combine the first three and make it profitable
When people respect your brand, and you establish a good reputation for it, then we can say that it is a success.
As for business owners or service providers, and online presence can easily be established through a personal brand. That is what we are going to focus on in this article.
How to Establish Your Personal Brand
Before we start with this how-to list, I would like you to look deeper into yourself and think about the things and skills that you have, or even the things and skills that you are willing to obtain. These will help you start building your personal brand.
1. Know Your Passion; Purpose; Power
If you tried thinking about the things and skills that you have or willing to have then ask yourself what you want to do with them. They will be your superpowers to take on the world and be known.
With these powers, think of them as your best assets for a business. Be the best with what you do, and your brand will then follow.
However, if you are having trouble defining your best self and still haven’t figure out your passion, purpose, and power, then you might ask other people to help you answer these questions:
- Define me using a word, three words, and a full sentence.
- What are the things that I can do and you can’t? Give as many as you can?
You can even mention these things and maybe help you build on your thoughts as to whether where you want these to go:
- Things that are effortless to me
- Which are the things that I am will to struggle for
- What makes you sure and fearless
- The message you want to tell to the world
With all these things, we hope that as least five to ten passions have graced your list to build a brand.
2. What is Your Statement
This does not have to be long. Two sentences at most if possible, create a personal brand statement. Words that will surely be tattooed on people’s minds.
Take note of these things when creating a brand statement:
- Short
- Memorable
- Audience-oriented
- Authentic
3. Be Authentic
There is a reason why it is called personal brand, the word personal stands for itself. Authenticity is the key to make your brand only yours. Don’t let anyone copy you and your style. And at the same, never be a copy of someone else’s brand as well.
4. Be Known
Now, that you want to build a brand, make it be known. That is the best step to becoming successful. Here you will truly establish your online presence with your own brand.
Know your audience, make sure that they will know you too. There are so many ways to that now.
Creating a website is the number one way to make you be visible online. But it is a tough challenge as well. To know more about it, take your time to read about How to Build a Website.
You can also use social media. It is the fastest way to reach other people nowadays. Being trending is one of the factors to be popular, but make sure that the trend about you is all good otherwise it will affect you and your brand so badly.
Best Social Media Platforms to be known:
5. Make sure your social media contents are engaging
Of course, there are also others like you, but not 100%. There are still other brands that offer some products or services similar to your business, and most probably use the social media platforms and have their own websites as well.
Having these platforms is not enough. Your content should be consistent, spontaneous, and engaging. Your audience must relate to it.
This process is basically how you will commercialize your products and services on the internet.
In terms of website building, be more familiarized with SEO. You can use software and tools like Semrush, Surfer SEO, etc. to optimize your content.
You can also be more creative. Aside from writing articles, you can also do commercials, videography, animations, advertisements, or even create a Youtube channel.
6. Build a Brand and Build Your Network
Sometimes, your connections speak for you. We can compare this with your resume. You particularly create a portion for character references as they also give impressions to your audience.
This time, let’s make it more consistent. You should create a first impression with your brand statement and then be more engaging by linking affiliates to promote and help you promote as well.
You can do simple things like how vloggers do those things nowadays. Promoting is hard if you do it all by yourself. You can ask the help of others as well. Cross-promotion is a great way to market more than one brand.
Then you can take on the higher fields like having paid guest posts to link one website to another and promote them.
Continue doing these things to build connections as you take your business to the next level.
You can also do affiliate marketing. Press this link to know more about this topic.
Opinion
Building a brand is not that hard actually. The processes we put above are important in a way that it will help you build and be known especially during this digital age when people use 70% of their day using social media.
Follow all these steps and do this the right way. We suggest you do not skip a process. Make sure your brand obtains the reputation it deserves, especially online.
We hope that these processes and this article help you in building your brand and establishing your online presence.
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