Moz vs Ahrefs

SEO in particular is a very hard thing to deal with. Good thing there are tools to analyze and help your website content. In this article, we will compare Moz vs Ahrefs. Which do you think is better for you?

If you are looking to achieve your marketing goals, you need a good SEO tool. But with all the available online visibility management services, it is hard to say which device suits your company best. So, lucky for you, we are putting two of the most popular tools on a head-to-head comparison on which could be the best for you and your company. 

Let us take a look at two of the leading names in the SEO industry, Moz and Ahrefs. Then, we will help you decide which tool performs better in terms of technical and business-related aspects. This includes a comprehensive review of essential features such as site rank tracking, keyword researching features, link monitoring, pricing, and inclusions.

Moz

You may also recognize it from the name Moz Pro or perhaps its former name, SEOmoz. Regardless, ever since its founding in 2004 as SEOmoz, it has become one of the top choices for companies everywhere. Even if it is not everyone’s choice, it will always belong to a list of options to consider.

Moz has quite the reputation for offering beginner and budget-friendly SEO tools for all types of businesses. They have helped thousands of companies land a spot in the organic search results. This has led to a boost in web traffic and a notable improvement in their marketing campaign results.

Overall, Moz has a complete set of premium features that can suit your business’s needs in terms of web optimization for search engines. According to them, they are a one-stop solution for all your SEO needs.

Ahrefs

Compared to Moz, Ahrefs first began later on in 2010. It was first recognized as a link-building tool instead of an all-in-one SEO tool. However, despite specializing in only one gimmick, the industry still recognized them as the world’s best backlink analysis tool. From there, Ahrefs gained the upper hand and soon began integrating other SEO features.

They developed an impressive UI and expanded their database to gain word-class data. It was not long after that Ahrefs gave itself a reputable name in the SEO software space. Ahrefs gained a reputation as one the best SEO tools for its specialization in collecting, processing, and storing millions of terabytes of data.

Ahrefs has a data operating infrastructure so extensive that no other existing backend solutions can keep up with their system. This is highly beneficial for marketing professionals because the large database can equate to valuable SEO metrics that help their campaign. 

Which is Better?

Since they are both one of the top SEO tools in the industry, you can tell that these two definitely have a lot to offer. Although they belong to the same field, these SEO tools are not interchangeable with one another. Both Moz and Ahrefs are equipped with their own unique tools and features to help their clients get the results they need.

Moz vs Ahrefs: Keyword Research

One thing you always hear about SEO practices is the importance of keywords. The internet has around 2 billion websites and counting. With that many pages on the web, search engines like Google need to keep updating their algorithms to fit their clients’ searches. That is why you need an SEO solution with the best keyword research tool. 

First, both SEO tools have a pretty decent keyword research tool. Moz offers a Keyword Explorer that lets you find all relevant keywords for your business. This is helpful because you can quickly narrow down your choices of keywords to use for your website. Moz also lets you see the page authority and domain authority scores.

Moz lets you run a SERP for different keywords. You can use this information to choose which keyword gives you a better chance at better performance in the search results. You can also see other domains or websites that are ranking for that particular keyword.

Similarly, Ahrefs also has a Keyword Explorer tool with pretty much the same feature. However, theirs can also provide a list of synonyms and related terms. Again, this helps you get a list of possible keywords to help your business. Additionally, Ahrefs has a record for delivering incredibly accurate search volume and keyword ranking data.

With this information, you can easily see how difficult it may be to rank high for a particular keyword. Ahrefs also provides you with a global rank tracking that lets you track global information on different keyword search results from a variety of search engines. This means that Ahrefs technically has the upper hand with the best keyword research tool. 

Moz vs Ahrefs: Site Tracking

Another helpful feature that you can get from both parties is site rank tracking. This lets you see whether your website gets a spot on the top of search results. High page or website rankings are crucial when it comes to SEO. Luckily, Moz and Ahrefs both have amazing optimizing and tracking features that can help.

Moz offers a ranking report with information that can help you analyze your page rankings and search results performance. This includes the ability to cross-reference a domain against one, two, or more target keywords. In addition, Moz instantly returns comprehensive feedback on how your page performed for each keyword. 

Ahrefs lets you check a variety of domains and subdomains. This also lets you see how the pages rank in the search results. However, you have to check the exact URL when it comes to checking the page ranks on Google. Aside from that, Ahrefs lets you export the assessment for future references.

Moz vs Ahrefs: Link Monitoring

We know that keywords play an essential role in your page’s performance. However, another important factor is backlinks. It is vital to link authoritative pages to your website. This helps create valuable traffic and notably improves your site’s ranking. Let’s take a look at Moz and Ahres link monitoring features.

Link Explorer by Moz lets you analyze different link profiles, including your own. The process is pretty simple. Type in your domain to get a profile assessment. This includes informative metrics such as page and domain authority scores, as well as backlinks. Basically, Moz lets you compare your link profile with your competitors. 

You can use this to your advantage when building links. For example, you can check to see where your competitors get their links and use it to find new links for your business’s website. Moz also provides information on the total number of links to different pages and the positioning. 

If we recall, Ahrefs was known as the best backlink analysis tool during its earlier years. This means that we can expect a lot of in-depth information that can help your business edge over its competitors. Ahrefs lets you in on a comprehensive list of crucial information, starting with the basics like link profiles of different domains.

Moreover, Ahrefs also lets you know when the link was live. You can also see the number of do-follow and no-follow links. Ahrefs provides a complete report that includes the backlinks’ country origin, anchor texas, and other types of linking domain. Overall, Ahrefs seems to have a more comprehensive report than Moz. 

Moz vs Ahrefs: Pricing

Of course, premium services come at a price. Moz and Ahrefs are definitely higher priced compared to others in the industry. However, their premium services and valuable information definitely compensates for their pricing plans. After all, you are also paying for the vast collection of tools and information to rise above your competitors.

Moz

Compared to other SEO tools, Moz is surprisingly budget-friendly. However, because it is one of the leading online visibility management software, it still has pretty budget-friendly offers. Perhaps that is why many small and starting businesses consider Moz as one of the best options. 

To start, Moz has four pricing plans, which you can either pay per month or per year. All their plans offer a 20% discount on annual settlements. Their plans are Standard, Medium, Large, and Premium. First, let’s take a look at the inclusions.

Standard

The cheapest one on the list is the Standard Plan, priced at $99 a month or $79 if you pay upfront for a year. Although it is considered a basic plan, it still has a ton of premium features that you can enjoy. For only $99 a month, you get access to three campaigns and five on-demand crawls. 

Additionally, you also get 150 keyword queries, five keyword lists with 100 keywords each. Moz also gives you 5,000 backlink queries, one link tracking list with 100 list capacity. The Standard plan has unlimited scheduled reports and on-page grader reports with 24/7 customer support. Unfortunately, you only get two user seats. 

Medium

Next, the most popular plan for Moz is the Medium, priced at $179 per month or $143 if you pay per year. This entitles you to ten campaigns and 30 on-demand crawls. You can also get an impressive upgrade of 5,000 keyword queries on 30 lists with a maximum of 500 keywords per list.

Additionally, the Medium plan also entails you to 20,000 backlink queries and everything else included in the Standard Plan. However, you get to enjoy an additional feature, including unlimited branded reports and report templates. Unfortunately, you only get one user seat. But, Moz lets you buy an extra user seat for $49 each. 

Large

At $249 a month or $199 annually, Moz Large Plan is the ideal subscription for businesses and agencies who want a more serious approach. The price entails 25 campaigns and 60 on-demand crawls. You can also get 15,000 keyword queries with 60 keywords with 750 keywords each. You get to enjoy everything in the Medium plan, but with three user seats.

Premium

Lastly, we have our Moz Premium priced at $599 a month. This is ideal for large enterprise and SEO-focused agencies with in-house marketing teams. The Moz Premium gives you 50 campaigns with 100 on-demand crawls. 

You also get to enjoy 30,000 keyword queries with 100 keywords lists with 1,000 keywords each. The Premium price lets you enjoy all the features in Moz Large, but with five user seats, You also get to enjoy 800 rank checker queries, 100,000 backlink queries, and more.

Ahrefs

Like Moz, Ahrefs also offers a four-tier pricing plan, with its lowest at $99 a month. However, all plans offer additional user seats at a cheaper rate, which is $30 per seat. Ahrefs also offers discounts and two months free for upfront payments per year. Let’s look at the package inclusions per subscription.

Lite

The first one on our list is the Lite plan for $99 a month or $82 when you pay per year. It entails one user seat, five non-verified projects, and unlimited verified projects. In addition, the plan comes with 10,000 crawl credits per month with data retention of 3 months. You can also track 500 keywords and receive 350 reports per week.

Standard

Ahrefs has budget-friendly plans for small businesses for its first two pricing plans. The Standard one is the same as Moz at $179 a month. Similarly, you can pay upfront for a year at $149 a month. This entails you to one user seat and everything included in the Lite subscription, but with ten non-verified projects.

You can also run 500,000 crawl credits per month, track 1,500 keywords with 700 reports per week. Moreover, it provides you with broken pages reports and daily alerts for new potential keywords. You can also receive monthly or weekly alerts for a maximum of 15 new or lost backlinks. 

Advanced

We have the Advanced subscription priced at $399 a month or $349 when you pay annually. You can enjoy all the inclusions in the Standard plan, but with an additional three user seats and 25 non-verified projects. You can also run 1,25 million crawl credits per month with data retention of six months.

Ahrefs Advanced lets you track 5,000 keywords and receive a total of 3,500 reports per week. You can also use the trends graph feature to see all results. Moreover, you can get alerts on a monthly, weekly, or daily basis for new or lost backlinks and monthly or weekly alerts on new keywords.  

Agency

Lastly, we have the Agency Plan at $999 per month. Admittedly, this is the priciest one on the list and is definitely more expensive compared to Moz. However, this plan is ideal for large enterprises that can handle a bigger budget. It comes with five user seats and all the premium features that we previously mentioned, and more. 

Summary

Knowing the ins and outs of optimizing content for search content is crucial to improve your web visibility. The concept is pretty simple to grasp. Optimized content means better searchability, better visibility, and leads to more visitors on your site. Theoretically speaking, higher web traffic could also mean bigger audiences and increased sales.

With Moz vs Ahrefs list of premium features, it could be hard to decide. However, if we take a look at the deciding factors, you can see that Ahrefs has the upper hand. The only issue boils down to the prices. Moz and Ahrefs are pretty much tied to their two basic plans. But if you need a tool for bigger enterprises, I think Ahrefs could be worth its price.