In this article, we will teach you how to start a podcast and everything you need to know.
In podcasting, you can connect with your audience differently. People are accustomed to podcasts because it’s a quick and effortless way to consume information.
This guide will equip you with the knowledge you need to start your podcast, record engaging episodes for your audience, grow an engaged listener base, and even generate revenue for your podcast.
Why You Should Start Podcasting
Podcasts are an excellent way for business owners to connect with their audience. Hearing you speak directly to them engages your relationship in a way that written content cannot. Plus, giving your audience multiple ways to interact with your material and brand is always a plus.
The internet’s abundance of information can easily overwhelm your audience. Audio content is a nice change from the web’s written content. Podcasting allows you to highlight your content in an interactive way, which is difficult with text.
Step by Step Guide On How To Start A Podcast
Step 1 : Find your Niche
Spend more time planning and getting ideas before spending in your podcast. The best podcast has a consistent theme throughout. Start with your interests, passions, and expertise.
Once you’ve chosen a topic, brainstorm possible subtopics for each episode. You can earn money from your podcast (if that’s your goal) by being very specific about your case.
Step 2: Invest on Equipments
A high-quality podcast will necessitate high-quality equipment. To be sure, you can make a living with the bare essentials. While it is possible to record a podcast with a smartphone, the result will sound like a phone call recorded on a mobile device.
Invest enough to produce a high-quality podcast, test it to see if people enjoy it, and then upgrade from there.
Step 3: Know Your Audience
After you’ve compiled a list of possible episodes, consider who will be listening. Just like a specific niche, you want a particular listener in mind.
For easy recall, start giving your listener a name. Coming up with new episode ideas becomes easier as you learn more about your audience.
Step 4: Branding
Choosing a topic and knowing your audience will help you build your brand. If your show is for your company, it will probably be a brand extension. To brand yourself, you’ll use the exact text, colors, and logos.
Consider your podcast name, brand, graphics, and fonts to entice potential listeners if you’re starting from scratch.
Step 5: Recording
Plan ahead of time for a podcast that sounds organized and structured by writing down your thoughts and creating an outline for your recording. You don’t have to read everything. Have a plan for where you’re going and what you want to cover.
Step 6: Be Consistent
Consistency in your podcasting is essential so you can maintain your audience. If your podcast is daily, weekly, or monthly, don’t miss a day. People like knowing their podcast will be ready at a specific time. Inconsistency can quickly lose interest.
Podcast Hosting Styles
Podcast with Friends
These days, people create podcasts with their friends or with a group of friends. Starting a podcast with friends is a fantastic idea because it allows you to split up costs. Moreover, this hosting style can add variety to your show.
Your podcast can be successful on its own, and you do not require the participation of any other people. If you have your podcast, all you need to do is stand in front of a microphone and tell your story or educate your listeners.
If you’d like to record an interview-style podcast, make a list of questions you’d like to ask. Always remember to gather contact information from anyone who might have something to say about your subject matter.
You Can Grow an Audience
Podcasting can help you create an audience and thus a business. If done correctly, your podcast will be found by the target audience. Just like online content, people search for topics or interests in podcast apps.
You can listen to a podcast whenever and wherever you want. You can also download the podcast to your phones or tablets.
Listeners choose what to hear and when. On the other hand, you’re competing for their attention. However, if they’re listening to your podcasts, there’s a good chance they’re getting the information you’re providing.
Podcasting can take as much time as you’re willing to put into it. Some people produce 20-minute episodes for weeks, and they do this because of their passion and enthusiasm for their work.
Best Podcast Recording Softwares
Libsyn is a long-standing podcast hosting service. Former podcasters have used and suggested them for years, but now there are better options. Their website and dashboard are also outdated.
Megaphone podcasting platform is for more prominent enterprise podcasts. They also help advertisers reach popular podcasts. Their podcaster features provide dynamic ad insertion, ad management, and sales.
Anchor is probably the best-known free podcast hosting platform. However, their primary focus is on mobile podcasting. They have an integrated ad platform, easy-to-use audio editing tools, and new features are regularly added.
As your podcast’s success increases, you should increase your investment so that it gets better. It is pretty simple to begin a journey if you start it now. The bare minimum you will need is a computer, laptop, or smartphone, along with software and an adequate internet connection.
Advertising and developing your audience base will happen once your podcast is already out in the world. Continue producing quality content, and deliver excellent podcast content consistently. If you invest time and effort into your podcast, you will be in a position to think about monetizing your podcast too. Start your podcast now!