How to Choose a Niche Overview
Aside from your passion and skills, there are some other factors to consider in choosing the best niche for blogging. We are going to give you the steps on how to choose a perfect niche for your website.
It is understandable that sometimes, it is hard to choose the best niche. Especially if you are wanting to make a profit out of blogging. You have to be wise in choosing the niche for your blog.
Most people ask this question, how to choose a profitable niche. Whether you are planning to use it for blogging, eCommerce, niche market, and the like, you have to consider some important factors. These are your audiences or customer, possible affiliates, competitors, keywords, and your professional leverage. Aside from having the skill, and the passion, your professional credentials could be a factor too.
We will further discuss all of these factors and make them into simple steps in order for you to choose the best niche for your blog. But you have to keep in mind that if you are just starting as a beginner, the luck of having the perfect niche isn’t that good. At least, this will give you a whole new perspective as to what type of blogger you should be.
First of all, you need to learn How to Start a Blog.
What is a Niche?
When we say niche, it is a more particular or more specific portion of a bigger market. It determines products or services for a specific and specialized group of people.
In blogging, it is the most important part because it will determine the content of your blog. Choosing a niche is like choosing how your website will be noticed.
Studies show that having a niche for a market provides higher income growth. This is because it is more specific. Having a bigger market comes with more competitors and fewer opportunities.
How to Choose a Niche for Your Blog
There are so many possible niches for you. In our article, Best Niche Site Ideas, we have listed several good ones. Although each of them is quite good and interesting, you’ll be torn in choosing what’s really best for you. So here are the ways on how to choose a niche.
1. Look for a niche with high audience potential
Do not just stick to your passion. Think of your possible audience as well. Even niches are specific, having a wide scope of reach will give you higher profit for blogging.
You can ask yourself this question: As part of an audience, what are the other things that I need?
Starting from there, you will think of so many possibilities that some people like you might need as well. And those will become your audience.
You can also choose a niche that is something new for you and you are really interested in. There are just things that you need to do. Look for your competitors. Those that are successful in a particular niche will have an existing audience. This means that this niche has a high audience potential already.
2. Choose a niche where are affiliate possibilities
One of the ways on how to choose a niche is to consider affiliates. Actually, in real life, people will start a blog or a website with a niche complementing their affiliate partners. Meaning, they base their blog on their affiliate.
For example, you have an affiliate partner like a VPN company. Your niche could be like app reviews, VPN reviews, devices, and any technicalities.
3. Pick a niche based on your experiences, professional connections, and acquired skills
There are a lot of factors stated above. We have experience, connections, and skills. Each of them can contribute to your knowledge. From your knowledge, you can accumulate a good strategy. That strategy will help you to market your niche.
To help you in deciding regarding these factors, here are some self answering questions:
- What is your current professional level at this point?
- In the industry you are planning to do for your niche, do you have a connection or connections that may help you?
- Does your experience have the ability to make the best quality content for the niche you will choose?
- Are you willing to learn a whole new set of skills if you don’t have any experience with your chosen niche?
- Do you have any interest in knowing new people, or other bloggers with the same niche as you?
You can also consider your connections for guest blogging. Another thing is your influence as a blogger.
4. Select a Niche with a huge keywords search potential
The last thing to consider, and probably the most important on how to choose a niche is keyword research. You don’t just have to like something, and not understanding how things work with Google or any other search engine.
If your content or blog is being suggested by search engines when someone searches for a keyword, then your website will gain traffic and profit. So if you are going to choose a niche, you should consider the possible branches of topics, and keywords that will come after it.
You should also try monitoring your website traffic, competitors, and organic keywords through SEO tools.
Here are some SEO tools for you:
You can also learn Search Engine Optimization for your content.
To start a blog, you need to have a niche for it. Sometimes, choosing the perfect one isn’t that easy. Even you are presented with so many great ideas, you need to consider some important factors. Here are the factors that you need to consider on how to choose a niche:
- Audience Potential
- Affiliate Marketing
- Professional Connections
- Knowledge and Skills
- Keyword Research
We hope that you find all of these things important in how you choose a niche for your blog.