Google changes its algorithm more often. In order to rank your pages on this search engine, high-quality backlinks are needed. These backlinks are said to be successfully obtainable through guest blogging.
Let’s go to an in-depth study about guest blogging and how will it help your website.
One of the most important things to outsource as a blogger is link building. Link building comes in many different ways. Aside from content and blog posts, link building is achievable through linkbaits, videos, infographics, sponsorship, and guest posts. Guest posts are said to be a good strategy to scale Google’s white hat SEO.
If we are able to master the white hat SEO, there are more chances for us to acquire high-quality authoritative backlinks nowadays.
Mastering guest blogging is not that hard. There are a lot of processes involve that will surely help your domain to rank. This will help you target influential domains, deliver relatively great email campaigns, think of great ranking topics, and be published on high domain authority sites.
What is Guest Blogging?
Guest Blogging happens when a blog owner writes a guest post for someone else’s blog. The guest post should match the niche of the blog to where it will be published. Although it is also important to choose a similar website or someone with a niche that is related to yous. Through this, both websites may benefit from an increased amount of backlinks and referral traffic.
This process can also make both websites more credible and aware of their personal brands. Building links and good relationships with peers in the same industry are both great products of guest blogging.
Benefits of Guest Blogging
In this portion, we are going to explore how will guest blogging help your website.
Gives Your Website Domain Authority
Building a domain authority for your website will make search engines recognize your blog. This will assure your ranking on SEO.
Moz created a metric system that measures DA or domain authority. The factors they used are Trustbank, linking root, social signals, and the number of links present in the article. We are very sure that there are more other factors being recognized to measure the domain authority of a website.
Through a guest post, you can include at least 2 links that will redirect readers to your website. If you have successfully posted on a high domain authority website, you can also increase your traffic and domain authority as well.
Gives Your Website High-quality backlinks
As mentioned on the first benefit, you can put at least two dofollow or inbound links on your guest post. This is the concept of backlinks. People reading your guest post have the tendency to click on your link and redirect to your website.
Of course, the DA of the website from which your backlinks come is a major factor in how Google measures your blog’s credibility.
When you have the perfect amount of backlinks from other high-quality domains, they will serve as points that make search engines recognize all your effort on your content.
Gives Your Website Referral Traffic
Domain authority and backlinks branch out through guest posts and give good referral traffic to your website. The basic concept of this is when a reader clicks the dofollow links to your blog will also increase your referral traffic rate.
Give You a Good Relationship with Peers in your Industry
Link building is also relationship building with other bloggers. This is really the most important benefit of guest blogging. It will help you know more people within your niche. This can also lead to new opportunities to expand or improve your website.
A collaborative effort is a need and sometimes lead to other forms of media content like:
How to Successfully Create a Guest Post to Other Domains
Creating a guest post for other domains is no easy thing. Truth be told but some websites ask for payment so that others can do a blog post on their blog. Follow this process to successfully create a guest post:
- Make yourself worthy. Guest bloggers actually have guest author bio. You have to be considered as an expert on certain topics to be approved, and your writing style should also be qualified.
- Know the websites that you target for guest blogging. We can show you a list of website that accepts guest blogging.
- Contact the right person that will help you close the deal with guest blogging opportunities.
- Pitch your topics and make sure that they make sense and are read-worthy.
Websites That Accepts Guest Posts
Here are some websites that accept guest posts. We have categorized them by niche. Take a look and hope that you will find something that interests you.
- Social Media Today
- Content Marketing Institute
- B2B Marketing
- Social Media Examiner
Blogging and SEO
- Search Engine People
- Making Different
- Inc Magazine
- Money Saving Mom
- Development Intelligence
Health and Fitness
- Teno Blog
Travel and Lifestyle
- Global Grasshopper
- Keira’s Life
How Guest Blogging Affects Your SEO
Guest blogging does not stop after you publish your guest post on another website. The real impact of guest blogging is measurable through SEO. But SEO is such a complex technology that is sometimes hard to understand and study.
Ahrefs measures the impact of guest blogging on your website through the following:
This is similar to domain authority. Domain rating is used by Ahrefs to scale your website ranking.
Backlinks are such a powerful aspect of SEO this year. It really measures your success, credibility, and value. For example, in one guest post, you have 3 links directed to your website, the backlink count for that is also 3.
If your article at least becomes part of the top 100 links for a certain keyword search, this means that your domain somehow meets the SEO criteria. Your main goal should be part of the top 10 in SERP.
Every backlink and clicks contribute to your chances of being recognized by Google. Your website will increase its visibility and ranking.
This measures the popularity of a website. Alexa Rank lists down websites based on popularity. The number one spot means that is the most popular website.
This is a measurement of how many websites link to you. For example, you have 3 guest posts from 1 domain. Each post consists of 3 links that redirect to your blog. Domain referral still counts as 1.
How many dofollow links should a guest post have?
An average number of 2-5 dofollow links for every 1000 words is enough.
Is guest blogging good for SEO?
It is when your referring domain has a great domain authority.
Do writers who do guest posts get paid?
Commonly the answer is no, thinking of the benefits it will do to the writer’s blog. But this depends on the deal between websites owners.
Does guest blogging worth it?
We can say that if you follow all the tips included in this article, like finding the best domain to publish your article with dofollow links to your website, you will have the benefits that guest blogging provides. If you achieve all of them, we can say that guest blogging is really worth it.
It is proven that guest blogging is a great method to improve your site’s health. This process has great benefits to your blog. But you have to take note that you need to consider a lot of factors like finding the perfect website to write your content, that website should have related or the same niche as yours, correct placing of dofollow links in the guest post, and building a great relationship with other bloggers. You should also make yourself credible for the topic that you would write so others will permit you to write on their website.
We hope that this article was able to help you learn about guest blogging.